Our Story:
Je Beau Cosmetic is a mother-daughter legacy built on a shared love for beauty, creativity, and timeless glamour. Founded by Julie Beauchesne and joined by her daughter Joni, our brand is rooted in decades of experience, artistry, and the belief that everyone deserves to feel like a star.
For over 35 years, Julie has been a beauty maker—an award-winning salon owner, platform artist, and celebrity consultant whose passion has always been to uplift and transform. From launching seasonal collections on stage to creating red carpet looks for TV, film, and editorial, she’s done it all. But her mission was never just about Hollywood—it was about making high-performance beauty accessible to all. Her signature motto, "Love what you do and do what you love," continues to be the heartbeat of Je Beau.
After years of navigating sensitive skin and testing countless formulas, Julie envisioned a clean, effective line of professional-grade products that would work both on and off camera—without compromise. That dream became Je Beau International, a collection rooted in elegance, performance, and skin-friendly innovation.
From an early age, Joni was immersed in the world of beauty and creativity. She watched her mother transform clients in her boutique salon, style photo shoots for beauty publications, and build her brand from the ground up. At just 9 years old, Joni began contributing behind the scenes—developing scents, packaging, and color palettes—and by 12, she became the face of Je Beau.
With her own professional license, training, and love for both hair and makeup, Joni eventually took the vision west to Los Angeles, carrying forward the legacy of Old Hollywood glamour and modern, conscious beauty.
Together, we’ve created a full range of hair and cosmetic products designed to enhance your natural beauty—whether you're in front of the camera or simply living your everyday best. At Je Beau, we believe beauty should be timeless, luxurious, and most of all—attainable.
So, from our hearts to yours, we invite you to embrace your glow, express your style, and dare to be your best self in 2025 and beyond.
With love,
Julie & Joni Beauchesne
Founders of Je Beau Cosmetic
Je Beau Cosmetic is a mother-daughter legacy built on a shared love for beauty, creativity, and timeless glamour. Founded by Julie Beauchesne and joined by her daughter Joni, our brand is rooted in decades of experience, artistry, and the belief that everyone deserves to feel like a star.
For over 35 years, Julie has been a beauty maker—an award-winning salon owner, platform artist, and celebrity consultant whose passion has always been to uplift and transform. From launching seasonal collections on stage to creating red carpet looks for TV, film, and editorial, she’s done it all. But her mission was never just about Hollywood—it was about making high-performance beauty accessible to all. Her signature motto, "Love what you do and do what you love," continues to be the heartbeat of Je Beau.
After years of navigating sensitive skin and testing countless formulas, Julie envisioned a clean, effective line of professional-grade products that would work both on and off camera—without compromise. That dream became Je Beau International, a collection rooted in elegance, performance, and skin-friendly innovation.
From an early age, Joni was immersed in the world of beauty and creativity. She watched her mother transform clients in her boutique salon, style photo shoots for beauty publications, and build her brand from the ground up. At just 9 years old, Joni began contributing behind the scenes—developing scents, packaging, and color palettes—and by 12, she became the face of Je Beau.
With her own professional license, training, and love for both hair and makeup, Joni eventually took the vision west to Los Angeles, carrying forward the legacy of Old Hollywood glamour and modern, conscious beauty.
Together, we’ve created a full range of hair and cosmetic products designed to enhance your natural beauty—whether you're in front of the camera or simply living your everyday best. At Je Beau, we believe beauty should be timeless, luxurious, and most of all—attainable.
So, from our hearts to yours, we invite you to embrace your glow, express your style, and dare to be your best self in 2025 and beyond.
With love,
Julie & Joni Beauchesne
Founders of Je Beau Cosmetic